So I’m settling in to watch the Saints @ Colts in the Thursday night opener of the NFL season, and who do I see bounding across my television screen? Not Reggie Bush. Not Drew Brees. Not Peyton Manning or Marvin Harrison. Hell, not even John Madden’s head and Al Michaels’ ego vying for space in the booth. But that would’ve been preferable to what DID grace my screen; Kelly Clarkson.
I don’t know my manufactured pop idols.
But what the hell is the NFL doing to us with this non-football pregame garbage? When did Kelly Clarkson become synonymous with “football”? (Unless there’s something I’m missing about the “big tight end” and “eight men in the box”.)
Obviously the NFL knows a bit more about marketing than I do, as hundreds of thousands of people are probably listening to her warble through her own pregame warm-ups, while my audience consists of … well, you.
But honestly, who will tune in to watch both her AND the game? … Then again, given the choice between watching her strut and gyrate across a stage, and being unable to remove my gaze from Chris Collinsworth’s Adam’s Apple … maybe I know where MY pregame vote would lie after all.